# Wine guides, without the snobbery

Explore wine guides, tasting tips, and app reviews to build your palate.

## Featured

[Why do we swirl wine? Discover with Swirl](https://www.swirlyourwines.com/articles/why-do-we-swirl) — Learn why swirling enhances wine’s aroma and flavour, and discover how Swirl helps you explore, remember and enjoy wines tailored to your taste

## Latest

- [Can ChatGPT recommend wine? Where AI gets it wrong](https://www.swirlyourwines.com/articles/can-chatgpt-recommend-wine) (October 28, 2026) — Can ChatGPT recommend wine? Sometimes, and it's handy. But it gets facts wrong and doesn't know your taste. Here's what to use instead.
- [What is Beaujolais Nouveau?](https://www.swirlyourwines.com/articles/what-is-beaujolais-nouveau) (October 23, 2026) — A very young red made from Gamay, bottled weeks after harvest and released on the third Thursday of November. How it's made, how it tastes and how to serve it.
- [How to Choose a Wine Gift (Without Guessing)](https://www.swirlyourwines.com/articles/how-to-choose-a-wine-gift) (September 29, 2026) — Don't know their taste? Here's how to pick a wine gift people actually enjoy, what predicts a hit, what to avoid, and safe defaults that work.
- [Drink less but better: What the 2026 wine market in the US means for you](https://www.swirlyourwines.com/articles/drink-less-but-better-wine-usa) (September 15, 2026) — People are drinking less but better wine and paying more per bottle. Here's what the 2026 market data actually shows, and how to make each bottle count.
- [Are Wine Apps Accurate? What They Get Right, and Where They Fall Down](https://www.swirlyourwines.com/articles/are-wine-apps-accurate) (September 9, 2026) — Are wine apps accurate? An honest look at label scanning, crowd ratings and where wine app data really comes from, so you know what to trust.
- [Does wine glass shape matter? A straight answer](https://www.swirlyourwines.com/articles/does-wine-glass-shape-matter) (August 31, 2026) — Does wine glass shape matter? Here's what the bowl, rim and stem actually change, what the research says, and how many glasses you really need at home.

[Go to all articles](https://www.swirlyourwines.com/all-articles)

## Explore wine regions

- [Champagne](https://www.swirlyourwines.com/articles/champagne-wine-region-guide.md) (France)
- [Bordeaux](https://www.swirlyourwines.com/articles/bordeaux-wine-region-guide.md) (France)
- [Burgundy](https://www.swirlyourwines.com/articles/burgundy-wine-region-guide.md) (France)
- [Loire](https://www.swirlyourwines.com/articles/loire-wine-region-guide.md) (France)
- [Piemonte](https://www.swirlyourwines.com/articles/piemonte-wine-region-guide.md) (Italy)
- [Tuscany](https://www.swirlyourwines.com/articles/tuscany-wine-region-guide.md) (Italy)
- [Sicily](https://www.swirlyourwines.com/articles/sicily-wine-region-guide.md) (Italy)
- [Rioja](https://www.swirlyourwines.com/articles/rioja-wine-region-guide.md) (Spain)
- [Rías Baixas](https://www.swirlyourwines.com/articles/rias-baixas-wine-region-guide.md) (Spain)
- [Ribera del Duero](https://www.swirlyourwines.com/articles/ribera-del-duero-wine-region-guide.md) (Spain)
- [California](https://www.swirlyourwines.com/articles/california-wine-region-guide.md) (United States)
- [Oregon](https://www.swirlyourwines.com/articles/oregon-wine-region-guide.md) (United States)
- [England](https://www.swirlyourwines.com/articles/england-wine-region-guide.md) (United Kingdom)
- [Swartland](https://www.swirlyourwines.com/articles/swartland-wine-region-guide.md) (South Africa)
- [Stellenbosch](https://www.swirlyourwines.com/articles/stellenbosch-wine-region-guide.md) (South Africa)
- [Barossa Valley](https://www.swirlyourwines.com/articles/barossa-valley-wine-region-guide.md) (Australia)
- [Yarra Valley](https://www.swirlyourwines.com/articles/yarra-valley-wine-region-guide.md) (Australia)
- [Hunter Valley](https://www.swirlyourwines.com/articles/hunter-valley-wine-region-guide.md) (Australia)
- [Marlborough](https://www.swirlyourwines.com/articles/marlborough-wine-region-guide.md) (New Zealand)
- [Hawke's Bay](https://www.swirlyourwines.com/articles/hawkes-bay-wine-region-guide.md) (New Zealand)

## Meet the experts behind Swirl

### Marcus Henningsson — Head Sommelier

Marcus is Head Sommelier at a three-Michelin-starred restaurant in Stockholm. He brings years of experience and a passion for helping people discover wines and create unforgettable wine experiences

### Emil Hed — CTO & Sommelier

Emil spent over a decade in the restaurant industry before earning his sommelier certification. His deep love for wine and technology drives the vision behind Swirl, combining expertise with innovation