9 Wines similar to pinot noir to try

9 Wines similar to pinot noir to try

Article

If you like Pinot Noir, you probably already know the feeling: you want red wine, but not something heavy, jammy or exhausting after one glass. You want freshness, soft tannins, and enough flavour to keep things interesting. That is exactly why people start looking for wines similar to pinot noir - not because they want a copy, but because they want the same easy confidence in a bottle.

Pinot Noir sits in a sweet spot. It can be juicy or savoury, delicate or quietly complex, and it usually works at the table without taking over the meal. The tricky part is that Pinot Noir can also be expensive, inconsistent, or hard to pin down by region alone. So if you want alternatives, the best move is to think in terms of style rather than prestige.

What makes wines similar to Pinot Noir?

Most people who love Pinot Noir are responding to a few key things at once. The wine usually has lighter body, brighter acidity, lower to moderate tannin, and red-fruit flavours like cherry, raspberry or cranberry. It can also show earthy notes such as mushroom, forest floor, dried herbs or spice.

That does not mean every similar wine tastes the same. Some lean juicier and fruitier. Others go more savoury. Some are brilliantly affordable, while others can cost just as much as Pinot. The useful question is not, what is the clone of Pinot Noir? It is, what part of Pinot Noir do you actually love most?

If it is the silkiness, one set of wines makes sense. If it is the freshness and food-friendliness, another set fits better. That is where buying gets easier.

9 wines similar to Pinot Noir worth knowing

Gamay

If you want the easiest, most reliable next step from Pinot Noir, start here. Gamay, especially from Beaujolais, often gives you bright cherry and raspberry fruit, lively acidity, and a light-to-medium body that feels energetic rather than heavy.

It is usually less earthy than Pinot Noir and often a bit more playful in style. Think juicy red berries, a hint of violet, and very soft tannins. For weeknight drinking, roast chicken, or a plate of charcuterie, Gamay is hard to beat.

Zweigelt

Austria's Zweigelt is a smart pick if you like Pinot Noir but want something a touch darker in fruit without jumping into full-bodied territory. It often brings sour cherry, plum and pepper, with enough freshness to stay light on its feet.

The texture can be smooth and easy, though some versions are more structured than Pinot. If you enjoy Pinot Noir's balance but occasionally wish it had a bit more punch, Zweigelt may hit the mark.

St Laurent

Also worth seeking out from Austria, St Laurent tends to feel closer to Pinot Noir in mood than in exact flavour. It can have dark cherry, blackberry, spice and subtle earthiness, with a soft but not flimsy structure.

Compared with Pinot Noir, it is often moodier and slightly deeper. Still, it keeps that elegant, not-too-heavy profile many people want. It is a great choice if your favourite Pinot styles are the more savoury, autumnal ones.

Nerello Mascalese

This Sicilian grape is one of the more compelling alternatives for people who like Pinot Noir's finesse. Grown on the slopes of Mount Etna, Nerello Mascalese can show red cherry, dried herbs, floral notes and a stony, almost smoky edge.

It tends to be more savoury and mineral than fruity, and the tannins can be firmer than you might expect. Still, it shares Pinot Noir's lifted character and layered subtlety. If you like wines that feel graceful rather than loud, this is worth your time.

Frappato

Frappato is one of those grapes that surprises people. It is light, fragrant and full of red fruit, often with strawberry, cherry and floral notes. It can feel airy and cheerful, with very gentle tannins.

If what you love about Pinot Noir is that it never feels too much, Frappato fits that mood. It is not usually as earthy or complex, but it is easy to enjoy and especially good slightly chilled. For casual dinners or warm evenings, it makes a lot of sense.

Mencía

From north-west Spain, Mencía can overlap with Pinot Noir in its brightness and perfume, though the style varies quite a bit depending on where it is grown and how it is made. At its best, it offers red fruit, floral lift, fresh acidity and a touch of mineral or herbal character.

Some bottles are lean and elegant. Others have more body and oak. That is the trade-off. When it is made in a fresher style, Mencía can be a brilliant option for Pinot drinkers who want something a little less familiar without losing balance.

Trousseau

Trousseau is not the easiest grape to find, but it is worth knowing if you enjoy lighter reds with personality. Originally associated with the Jura in France, it can show tart cherry, wild berries, spice and earthy notes, often in a delicate frame.

This is not a crowd-pleasing, obvious substitute. It is more for drinkers who love Pinot Noir's subtle side and do not need everything to be plush and polished. Trousseau can be slightly rustic, but that is part of the appeal.

Grenache in a lighter style

Grenache is often associated with richer, warmer reds, but not all Grenache is big and bold. In lighter expressions, especially from cooler sites or fresher winemaking styles, it can offer juicy red fruit, softness and spice without too much weight.

The catch is alcohol. Even lighter Grenache can feel warmer and rounder than Pinot Noir. If you are after pure delicacy, it may miss the mark. But if you like Pinot Noir and occasionally want something fruit-forward with a silky feel, this can work well.

Cool-climate Syrah

This may sound like a left turn, but hear it out. Syrah from cooler regions can be peppery, fresh and medium-bodied rather than dense and thick. It often has more tannin than Pinot Noir, but it can still deliver elegance and savoury complexity.

This is a good option if you like Pinot Noir from more structured, earthy expressions and want to branch out without going full power-red. Think less soft and silky, more taut and spicy.

How to choose the right Pinot Noir alternative

The easiest way to choose among wines similar to pinot noir is to match the bottle to the reason you like Pinot in the first place.

If you love bright fruit and easy drinking, go for Gamay or Frappato. If you prefer earthy, savoury, quietly complex reds, look at St Laurent, Nerello Mascalese or Trousseau. If you want something just slightly fuller but still balanced, Zweigelt and lighter Mencía are strong bets.

Price matters too. Gamay is often the safest value choice. Pinot Noir lovers can spend a lot chasing a label when what they really want is a style. Looking beyond Pinot often gets you there faster, and for less.

Food is another clue. Pinot Noir works because it plays nicely with real meals, from salmon to mushrooms to roast chicken. Most of these alternatives do the same. Frappato and Gamay are brilliant with lighter dishes. Nerello Mascalese and St Laurent can handle richer, more savoury plates. Cool-climate Syrah works well when there is pepper, char or herbs on the table.

A quick note on what not to expect

Not every light red is Pinot-like, and not every Pinot drinker wants the same thing. Barbera, for example, can have the acidity but often lacks the same delicate texture. Sangiovese can be bright and food-friendly, but it is usually more angular. Merlot can be soft, but often not fresh enough if what you love is lift.

That is why generic ratings are not that helpful here. Two people can both say they love Pinot Noir and mean completely different styles. One wants silky cherry fruit. Another wants mushroom, spice and restraint. The better your sense of your own palate, the easier it becomes to find bottles that actually fit.

If you keep track of what you liked about a wine, not just whether you liked it, patterns show up quickly. Maybe you always return to high-acid reds. Maybe you like low tannin but not sweetness. Maybe floral aromatics matter more to you than body. That is where your choices start feeling less random and a lot more personal.

One useful approach is to try three alternatives side by side with a Pinot Noir you already enjoy. Keep the comparison simple. Notice body, acidity, tannin, fruit character and finish. You do not need perfect tasting language. You just need to know which glass you keep reaching for, and why.

That is how wine gets easier. Not by memorising grapes for the sake of it, but by building a clearer picture of your taste. If Pinot Noir is your starting point, it can lead you to some of the most interesting reds on the shelf - and a few of them may suit you even better.

Ready to choose wine with confidence?

You don’t need to learn everything. You just need to understand your taste and connect it to what’s in the bottle. Swirl helps you do exactly that.

  • Scan any bottle

  • Discover how it’s made

  • Understand its flavour

  • Find wines you’ll actually enjoy

Download Swirl and start choosing wine smarter.

ARTICLE REVIEWED BY

ARTICLE REVIEWED BY

ARTICLE REVIEWED BY

Marcus Henningsson

Marcus Henningsson

Head Sommelier

Marcus is our Head Sommelier with experience in highly regarded places including 1, 2 and 3-Michelin-starred restaurants. With over 10 years of experience, he's passionate about helping people having unforgettable wine experiences.

Go to all articles

Find your perfect wine

match with Swirl

You can take photos of wine labels, find all the nerdy details about each bottle and get really personalised recommendations.

Download for free

Find your perfect wine

match with Swirl

You can take photos of wine labels, find all the nerdy details about each bottle and get really personalised recommendations.

Download for free

Find your perfect wine

match with Swirl

You can take photos of wine labels, find all the nerdy details about each bottle and get really personalised recommendations.

Download for free

Find your perfect wine

match with Swirl

You can take photos of wine labels, find all the nerdy details about each bottle and get really personalised recommendations.

Download for free

Find your perfect wine

match with Swirl

You can take photos of wine labels, find all the nerdy details about each bottle and get really personalised recommendations.

Download for free

Hello

Swirl your wines is made and daily operated from Stockholm, Sweden 🇸🇪 by two founders Jade & Emil who are passionate about wines, food, design & technology.

Connect

Follow

Resources

Support

FAQ

Swirl your wines - Stockholm, Sweden 2024

Hello

Swirl your wines is made and daily operated from Stockholm, Sweden 🇸🇪 by two founders Jade & Emil who are passionate about wines, food, design & technology.

Connect

Follow

Resources

Support

FAQ

Swirl your wines - Stockholm, Sweden 2024

Hello

Swirl your wines is made and daily operated from Stockholm, Sweden 🇸🇪 by two founders Jade & Emil who are passionate about wines, food, design & technology.

Connect

Follow

Resources

Follow

FAQ

Swirl your wines - Stockholm, Sweden 2024

Hello

Swirl your wines is made and daily operated from Stockholm, Sweden 🇸🇪 by two founders Jade & Emil who are passionate about wines, food, design & technology.

Connect

Follow

Resources

Support

FAQ

Swirl your wines - Stockholm, Sweden 2024