Jade & Emil at a winery in Japan
Jade & Emil at a winery in Japan
Jade & Emil at a winery in Japan
"We built Swirl because someone else's rating is not enough anymore"
By using the latest tech, expert knowledge and a huge passion for wine and tech
By using the latest tech, expert knowledge and a huge passion for wine and tech
By using the latest tech, expert knowledge and a huge passion for wine and tech
"We built Swirl because someone else's rating is not enough anymore"
"We built Swirl because someone else's rating is not enough anymore"
What is Swirl?
We believe that choosing wine should be enjoyable and highly personal. We know the wine world can feel overwhelming, often leaving you to rely on guesswork or just pointing to the "second cheapest wine" on the menu.
In the past, generic, crowd-sourced information and average ratings helped shine a light on good bottles, but today, that’s simply not enough. Taste isn't average; it's uniquely yours. That is why Swirl exists. We combine expert-backed insights with cutting-edge technology to actually learn your unique flavour profile. Instead of relying on strangers' scores, our app recommends wines tailored exactly to your taste. We are here to simplify wine selection, build your confidence, and seamlessly guide you to your wine maturity.
We believe that choosing wine should be enjoyable and highly personal. We know the wine world can feel overwhelming, often leaving you to rely on guesswork or just pointing to the "second cheapest wine" on the menu.
In the past, generic, crowd-sourced information and average ratings helped shine a light on good bottles, but today, that’s simply not enough. Taste isn't average; it's uniquely yours. That is why Swirl exists. We combine expert-backed insights with cutting-edge technology to actually learn your unique flavour profile. Instead of relying on strangers' scores, our app recommends wines tailored exactly to your taste. We are here to simplify wine selection, build your confidence, and seamlessly guide you to your wine maturity.
We believe that choosing wine should be enjoyable and highly personal. We know the wine world can feel overwhelming, often leaving you to rely on guesswork or just pointing to the "second cheapest wine" on the menu.
In the past, generic, crowd-sourced information and average ratings helped shine a light on good bottles, but today, that’s simply not enough. Taste isn't average; it's uniquely yours. That is why Swirl exists. We combine expert-backed insights with cutting-edge technology to actually learn your unique flavour profile. Instead of relying on strangers' scores, our app recommends wines tailored exactly to your taste. We are here to simplify wine selection, build your confidence, and seamlessly guide you to your wine maturity.
The beginning
The beginning
The beginning
Our story began in 2021 when Emil and Jade, a couple with a shared love for food and wine, first met. Whenever they hosted dinners with friends, Emil would curate the wines while Jade handled the cooking.
Over time, they noticed that their friends, who were previously loyal to the cheapest wine, were becoming increasingly curious about quality wines. Without even planning to, Emil and Jade helped over 30 people discover their actual wine preferences
Our story began in 2021 when Emil and Jade, a couple with a shared love for food and wine, first met. Whenever they hosted dinners with friends, Emil would curate the wines while Jade handled the cooking.
Over time, they noticed that their friends, who were previously loyal to the cheapest wine, were becoming increasingly curious about quality wines. Without even planning to, Emil and Jade helped over 30 people discover their actual wine preferences
Our story began in 2021 when Emil and Jade, a couple with a shared love for food and wine, first met. Whenever they hosted dinners with friends, Emil would curate the wines while Jade handled the cooking.
Over time, they noticed that their friends, who were previously loyal to the cheapest wine, were becoming increasingly curious about quality wines. Without even planning to, Emil and Jade helped over 30 people discover their actual wine preferences
Our story began in 2021 when Emil and Jade, a couple with a shared love for food and wine, first met. Whenever they hosted dinners with friends, Emil would curate the wines while Jade handled the cooking.
Over time, they noticed that their friends, who were previously loyal to the cheapest wine, were becoming increasingly curious about quality wines. Without even planning to, Emil and Jade helped over 30 people discover their actual wine preferences
The actual start
The actual start
The actual start
The real start came during a summer trip to Zanzibar in 2024. Just for fun, they built the very first version of Swirl. After testing it with sommeliers and doing market research, they realised the massive potential of what they had created. Born out of the frustration of broken rating systems and overwhelming shelves, Swirl was created to reimagine the wine world around real people and real preferences.
The real start came during a summer trip to Zanzibar in 2024. Just for fun, they built the very first version of Swirl. After testing it with sommeliers and doing market research, they realised the massive potential of what they had created. Born out of the frustration of broken rating systems and overwhelming shelves, Swirl was created to reimagine the wine world around real people and real preferences.
The real start came during a summer trip to Zanzibar in 2024. Just for fun, they built the very first version of Swirl. After testing it with sommeliers and doing market research, they realised the massive potential of what they had created. Born out of the frustration of broken rating systems and overwhelming shelves, Swirl was created to reimagine the wine world around real people and real preferences.
The real start came during a summer trip to Zanzibar in 2024. Just for fun, they built the very first version of Swirl. After testing it with sommeliers and doing market research, they realised the massive potential of what they had created. Born out of the frustration of broken rating systems and overwhelming shelves, Swirl was created to reimagine the wine world around real people and real preferences.
The amazing team behind Swirl
The amazing team behind Swirl
The amazing team behind Swirl
We are uniquely positioned to solve the wine discovery problem because our team features a perfectly complementary skill set. We blend years of top-tier, Michelin-star wine industry expertise with deep backgrounds in product development, mobile apps, and advanced engineering. We aren't just tech people trying to understand wine, and we aren't wine experts trying to build an app. We are the perfect mix of both, dedicated to making wine discovery fun, welcoming, and intuitive for everyone
We are uniquely positioned to solve the wine discovery problem because our team features a perfectly complementary skill set. We blend years of top-tier, Michelin-star wine industry expertise with deep backgrounds in product development, mobile apps, and advanced engineering. We aren't just tech people trying to understand wine, and we aren't wine experts trying to build an app. We are the perfect mix of both, dedicated to making wine discovery fun, welcoming, and intuitive for everyone
We are uniquely positioned to solve the wine discovery problem because our team features a perfectly complementary skill set. We blend years of top-tier, Michelin-star wine industry expertise with deep backgrounds in product development, mobile apps, and advanced engineering. We aren't just tech people trying to understand wine, and we aren't wine experts trying to build an app. We are the perfect mix of both, dedicated to making wine discovery fun, welcoming, and intuitive for everyone
We are uniquely positioned to solve the wine discovery problem because our team features a perfectly complementary skill set. We blend years of top-tier, Michelin-star wine industry expertise with deep backgrounds in product development, mobile apps, and advanced engineering. We aren't just tech people trying to understand wine, and we aren't wine experts trying to build an app. We are the perfect mix of both, dedicated to making wine discovery fun, welcoming, and intuitive for everyone
Growth, Design & Product
Growth, Design & Product
Backend & Sommelier
Backend & Sommelier
Emil brings the ultimate blend of high-end hospitality and advanced technology. After 10 years in hospitality and a Sommelier, he shifted his focus to engineering and is now finishing his master's in robotics at KTH to power Swirl’s cutting-edge recommendation engine
Emil brings the ultimate blend of high-end hospitality and advanced technology. After 10 years in hospitality and a Sommelier, he shifted his focus to engineering and is now finishing his master's in robotics at KTH to power Swirl’s cutting-edge recommendation engine
Emil brings the ultimate blend of high-end hospitality and advanced technology. After 10 years in hospitality and a Sommelier, he shifted his focus to engineering and is now finishing his master's in robotics at KTH to power Swirl’s cutting-edge recommendation engine
Emil brings the ultimate blend of high-end hospitality and advanced technology. After 10 years in hospitality and a Sommelier, he shifted his focus to engineering and is now finishing his master's in robotics at KTH to power Swirl’s cutting-edge recommendation engine
Head Sommelier
Head Sommelier
Our true wine authority, ensuring our database is top-tier. With world-class experience pouring at elite venues, including the 3-Michelin-star restaurant Frantzén, he guarantees our recommendations are backed by genuine expertise
Our true wine authority, ensuring our database is top-tier. With world-class experience pouring at elite venues, including the 3-Michelin-star restaurant Frantzén, he guarantees our recommendations are backed by genuine expertise
Our true wine authority, ensuring our database is top-tier. With world-class experience pouring at elite venues, including the 3-Michelin-star restaurant Frantzén, he guarantees our recommendations are backed by genuine expertise
Our true wine authority, ensuring our database is top-tier. With world-class experience pouring at elite venues, including the 3-Michelin-star restaurant Frantzén, he guarantees our recommendations are backed by genuine expertise
Mobile lead
Mobile lead
Murat is our passionate mobile frontend developer. He is the magician behind the screen, bringing flawless function and beautiful, pixel-perfect design to ensure your Swirl journey is as smooth as a great glass of wine
Murat is our passionate mobile frontend developer. He is the magician behind the screen, bringing flawless function and beautiful, pixel-perfect design to ensure your Swirl journey is as smooth as a great glass of wine
Murat is our passionate mobile frontend developer. He is the magician behind the screen, bringing flawless function and beautiful, pixel-perfect design to ensure your Swirl journey is as smooth as a great glass of wine
Murat is our passionate mobile frontend developer. He is the magician behind the screen, bringing flawless function and beautiful, pixel-perfect design to ensure your Swirl journey is as smooth as a great glass of wine
Swirl's partners
Swirl's partners
Swirl's partners
Follow us on socials
Follow us on social media
Follow us on socials
Swirl's partners
Follow us on social
@swirlyourwines
@swirlyourwines
/swirlyourwines
What is Swirl?
We believe that choosing wine should be enjoyable and highly personal. We know the wine world can feel overwhelming, often leaving you to rely on guesswork or just pointing to the "second cheapest wine" on the menu.
In the past, generic, crowd-sourced information and average ratings helped shine a light on good bottles, but today, that’s simply not enough. Taste isn't average; it's uniquely yours. That is why Swirl exists. We combine expert-backed insights with cutting-edge technology to actually learn your unique flavour profile. Instead of relying on strangers' scores, our app recommends wines tailored exactly to your taste. We are here to simplify wine selection, build your confidence, and seamlessly guide you to your wine maturity.