Buy wine
Get wines that you will love delivered to your door
The Shop tab in Swirl shows wines from partner webshops, ranked by how close they are to your palate. You pick a match, get a discount code, buy it and get at your door
How the match works
Set your baseline
Answer a short taste questionnaire when you sign up. That gives Swirl a starting point for your palate.
Rate what you drink
Every wine you rate refines your profile. Wines you disliked count just as much as the ones you loved.
Get your match
Swirl compares each wine with your profile and tells you how close it is to your taste, from your own palate rather than crowd ratings.
What we compare
Each wine is checked against your profile on colour, body, intensity, price and climate. The more of them line up, the closer the match.
That's only the start. Behind the match sit many detailed data points about your taste, so you get the wines that fit you without needing any wine expertise.
- Not your taste
- Not quite
- Could work
- Close
- Very close
Very close to your taste
- Colourmatches your taste
- Bodymatches your taste
- Intensitymatches your taste
- Pricedoes not match
- Climatematches your taste
- Aromas & flavoursmatches your taste
Built by a sommelier & a robotics engineer
Get a discount when you shop with Swirl
Shop your best matches from wine shops you can trust
You buy directly from partner wine shops and webshops, including natural wine shops. You can also browse collections from partners like Systembolaget.

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