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Buy wine

Get wines that you will love delivered to your door

The Shop tab in Swirl shows wines from partner webshops, ranked by how close they are to your palate. You pick a match, get a discount code, buy it and get at your door

How the match works

  1. Set your baseline

    Answer a short taste questionnaire when you sign up. That gives Swirl a starting point for your palate.

  2. Rate what you drink

    Every wine you rate refines your profile. Wines you disliked count just as much as the ones you loved.

  3. Get your match

    Swirl compares each wine with your profile and tells you how close it is to your taste, from your own palate rather than crowd ratings.

What we compare

Each wine is checked against your profile on colour, body, intensity, price and climate. The more of them line up, the closer the match.

That's only the start. Behind the match sit many detailed data points about your taste, so you get the wines that fit you without needing any wine expertise.

  1. Not your taste
  2. Not quite
  3. Could work
  4. Close
  5. Very close

Very close to your taste

  • Colourmatches your taste
  • Bodymatches your taste
  • Intensitymatches your taste
  • Pricedoes not match
  • Climatematches your taste
  • Aromas & flavoursmatches your taste

Built by a sommelier & a robotics engineer

Get a discount when you shop with Swirl

Shop your best matches from wine shops you can trust

You buy directly from partner wine shops and webshops, including natural wine shops. You can also browse collections from partners like Systembolaget.

Swirl Shop tab with wines matched to your taste

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