Swirl's users problem
Swirl's users expect us to tell them which bottles fit their taste
There are way too many wines in the world, without a place to buy, the recommendation stops short.
Partner Collections
Reach new people who’ll love your wines
Swirl recommends wines based on each person's taste. With Partner Collections, those recommendations come from your inventory and send customers straight to your webshop.
Free for12months
What is Swirl
A wine app that learns what your customers like
Scan wine labels
Point the camera at any bottle and get a read on it in seconds.
Track & rate wines
Every rating teaches Swirl more about your preferences.
Wines matched by taste
Recommendations ranked by how closely each wine matches their taste.
We have users in
Our recommendation system
Built on each customer's taste, not the crowd's average
Most wine apps rank bottles by average star ratings from other people or give a generic AI recommendation. Swirl compares each wine to one person's taste profile and tells them how close it is.
- Every wine scored against each customer's unique taste
- Customers see why a wine fits them
- Every rating makes the next match sharper
Built by a robotics engineer and a world-class sommelier
The problem
A great match is only useful if the user can find that bottle
Your customer's problem
Your customers face dozens of bottles and don't know which to choose
They browse, hesitate and leave without a clear reason to pick one wine over another.
The solution
Partner Collections connect the two
We recommend wines from your inventory that customers can buy from you. Swirl holds no stock, and you get qualified traffic from people who already know the wine suits them.
How it works
From personalised recommendation to your webshop
1Your store inside Swirl, ranked for each customer’s taste
2Users see how well your wine matches them and all about the wine
3They are sent to your website to finish the order
- Your own collection inside Swirl
- Shown only where you deliver
- Your wines ranked by each customer’s taste
- Customers sent straight to your webshop
- No transactions in Swirl, no commission
- Optional discount code to drive and track sales
Why it pays off
Reach wine lovers easier and without the ad spend
Traditional ads
- Alcohol ads are restricted in most markets
- You have to spend a lot before you see results
- Social media is crowded
- Broad audiences, most aren't looking for wine
With Swirl
- A niche audience of wine lovers
- Customers actively looking for new wines to try
- Matched to wines from your shop by taste
€0This will cost you nothing.
Taste insights
Know what your market is looking for
Because we understand individual tastes, we can provide aggregated insights into what customers in your market or delivery area are looking for, and which wines and styles are most relevant to them.
Light, fresh whites34%
Natural & low-intervention27%
Medium-bodied reds22%
Price range 15–25 euros41%
The design partner offer
Help us build it, free for 12 months
We're live in Sweden and looking for a few design partners in different markets to build and test the Partner Collections with us.
Months 1–12
Free
Your collection in Swirl at no cost. Together we test whether we bring valuable, qualified traffic and contribute to sales.
After 12 months
We review the results together
If we're creating value, we discuss a simple subscription for the traffic, platform and insights we provide.
Always
0% commission
No percentage of sales or profits, and no transactions inside Swirl. Your customers buy from you.
No lock-in
Cancel at any time
Leave whenever it stops working for you. Removing your collection only takes us a couple of weeks, as it needs a new app release.
We help each other to grow
We promote you with our community and you share Swirl with yours.
- Social media
- Emails
- Push notifications
- Website
40M+
Organic views on InstagramA strong following within our target group
The team
Who's behind Swirl
Marcus
Head Sommelier
Poured at elite venues including three-Michelin-star Frantzén. Makes sure every recommendation is backed by real wine expertise.
Emil
Backend & Sommelier
Ten years in hospitality and a certified sommelier, with a master’s in robotics from KTH. Builds Swirl’s recommendation engine & logic.
Jade
Growth, Design & Product
A decade building and scaling global mobile apps like Lifesum and Preglife. Leads product, design and growth at Swirl.